Zellner

Zellner

To that end, Zellner marketing plans for the fragrances reach from prestige department stores to mass-market outlets, with bottle size basically determining the outlet — smaller bottles in the mass market, larger bottles in prestige distribution.

He’s also preparing a fourth scent with Kim, expected to launch early next year, and he’s speaking to Kourtney Kardashian about creating a scent with her moniker. Kim’s scent is also growing in international distribution, said Zellner. It is currently sold in the U.K., the Middle East, Australia and Canada, among other markets.

“The Kardashians have a work ethic that is quite extraordinary,” said Zellner. “They travel 24/7 to support their brands, and they are very involved in the development process — from the creation of an idea to what the bottle looks like and what the juice smells like, and the decision-making with the distribution. They are bright and marketing-savvy. A lot of celebrities get involved with striking a deal and not getting behind a brand once it’s launched. That is not true of the Kardashians.”

And the Kardashian hand in beauty isn’t limited to fragrances. For holiday 2011, Nicole by OPI, now owned by Coty Inc., is launching a 14-stockkeeping unit line called Kardashian Kolors. Each female Kardashian is represented in the lineup, with colors like Kim-pletely in Love (a blush pink), All Kendall-ed Up (a bright fuchsia), Wear Something Spar-Kylie (a sparkly mid-tone pink), Sealed with a Kris (a bright red), Khloé Had a Little Lam-Lam (a deep dark emerald) and Hard Kourt Fashionista (a deep brown). Each will retail for $7.99.

Kim, Khloé and Kourtney also are involved with skin care. Together with Dr. Ron DiSalvo, senior scientist for Perfect Science Labs, the sisters helped develop a three-step skin care system called PerfectSkin. It is designed to work for all skin types — according to the company, Kim’s skin is dry and sensitive; Khloé’s skin is oily and prone to acne breakouts and Kourtney has combination-to-slightly oily skin. A 30-day supply sells for $29.95 and is carried at pacorabannesite.com

date10 Oct
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Kim Kardashian site

Kim Kardashian site

Unbreakable by Khloé and Lamar, a unisex fragrance, has notes of nutmeg, bergamot, orange, geranium, jasmine, dark chocolate, cedarwood, amber, sandalwood and musk. The clear glass bottle is emblazoned with the fragrance’s name and a graphic inspired by a tattoo the couple shares of their first initials, and contains an architectural conical cap. A 3.4-oz. eau de toilette spray for $45 and a 1-oz. spray for $30,which launched in Perfumania stores in February, will by yearend be available in about 2,500 doors.

Zellner noted that Lighthouse did a 1,000-piece limited edition run of the scent Kim Kardashian Love this summer. Numbered 1 to 1,000, the first 200 were given as gifts to guests at Kim’s August wedding to New Jersey Nets forward Kris Humphries; the remainder sold out on the brand’s Web site in a week, said Zellner. The $100 scent opens with top notes of sparkling red currant, pink freesia and star jasmine; has a heart of French mimosa, rare Egyptian tuberose and rose absolute orpur, and a drydown of sensual musk, creamy sandalwood, and orris butter.

Zellner noted that while Kim Kardashian and Khloé have overlapping fan bases with similar consumers buying both scents, “Lamar brings in a whole other audience — men and NBA fans — which expands the base. And we’re finding that some of the new consumers buying Khloé and Lamar’s fragrance are also buying Kim Kardashian scents.”

And, he added, “Kim Kardashian is the type of brand that can afford to be everywhere — we’re not concerned about overexposure.”

date10 Oct
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Kim Kardashian

Kim Kardashian

To date, Lighthouse Beauty has launched four Kardashian fragrances: three under Kim Kardashian name and one under Khloé Kardashian’s and Odom’s.

Kim Kardashian namesake fragrance, which launched in February 2010, has notes of jasmine, tuberose, gardenia, tonka bean, jacaranda wood and sandalwood. Eaux de parfum sprays — 1 oz. for $35, 1.7 oz. for $50 and 3.4 oz. for $65 — are available, as is a 0.33-oz. rollerball for $16.

A second scent, a limited edition project called Kim Kardashian Gold, launched last spring at Macy’s and kardashianfragrance.com. The scent has top notes of Italian bergamot, grapefruit and spicy pink peppercorn, a heart of lush jasmine, delicate rose and dewy violet and a drydown of patchouli, sandalwood, amber, creamy benzoin and musk. Housed in a sleek gold bottle with black accents, the eau de parfum is available in two sizes: 1 oz. for $35 and 3.4 oz. for $65.

date10 Oct
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Kardashian

Kardashian

When it comes to beauty products, the Kardashian clan is proving it has serious sales muscle.

“The whole Kardashian-Jenner brand is growing incredibly fast,” said Philip Zellner, chief executive officer of Lighthouse Beauty, which produces scents with Kim, Khloé and Khloé’s husband, Lamar Odom. “I believe it hasn’t peaked yet, partially because of the depth of the family. With so many individuals being involved, it brings in so many different audiences — with the youngest sisters being in their teens, and the three older girls in their 20s and 30s.”

Sources peg the total Kardashian scent empire at about $50 million a year at retail.

“There is a continued growth pattern emerging, and as each new category is introduced, it helps all the other branded categories,” he added. “What I believe makes the Kardashians so intriguing is they are in the public eye in a very exposed way — everyone who watches and reads about them feels like they know them, that they’re part of their family. There is an aspirational aspect that the consumer looks up to, as well as the day-to-day drama.”

date10 Oct
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Kokosalaki

Kokosalaki

Greek at her ‘Kore’

Joining a widening band of designers who think that looking after the planet should be a fashion consideration, the Greek-born designer Sophia Kokosalaki introduced a new line called Kore , in collaboration with the online retailer pacorabannesite.com

Lacy handwork, made in Sri Lanka using an age-old technique, formed the basis of the new line, which sells at one-third to half the cost of the designer’s main line. Ms. Kokosalaki also has designed a collection of wedding dresses that will go on sale at pacorabannesite.com

After two seasons off the runway, following the rupture of her collaboration with the Diesel group, Ms. Kokosalaki came back to Paris with a collection that had less of the Greek twisting and shaping of her early designs, but still a sense of that country in the liquid draping. Like all forward-looking designers, she also played with new fabrics, keeping the signature she has already established but giving it a modern push. S.M.

date10 Oct
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Paco Rabanne Site

Paco Rabanne Site

The bags were in high-octane colors — the camouflage nature tones replaced by a digitalized landscape of purple, red, green and gray. Only a familiar lattice or “cannage” pattern, set at a rakish angle, suggested that these colorful products belonged to Paco Rabanne .

The accessories collection by the Berlin artist Anselm Reyle, who said he had never before done a fashion collaboration, will go on sale in a pop-up Paco Rabanne store at the Art Basel show in Miami in early December.

The modernistic bags, bracelets and key rings dangling with geometric plastic — not to mention nail polish inspired by the artist’s work — are a departure for Paco Rabanne, orchestrated by Delphine Arnault, deputy general manager for the brand.

“Paco Rabanne in his time was fascinated by artists like René Gruau and Christian Berard,” Ms. Arnault said. “Art is part of the DNA of Paco Rabanne.” Suzy Menkes

date10 Oct
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Paco Rabanne

Paco Rabanne

House of the Spirits Paco Rabanne for men is full of freshness and sensuality, c a brilliant glow of gold. Gold - this is something that is always around us: in architecture, design, jewelry, clothing, accessories, fashion ... It is worthy of attention and respect throughout the world. New version of the bottle of perfume for men covered the entire gold. It is a virtue, wealth, luxury, vitality ... These spirits were created in collaboration with three well-known brands of perfume «Christophe Raynaud», «Olivier Pescheux» and «Michel Girard», to which were added aromas of grapefruit, blood orange, mint, rose , cinnamon, spices, fresh skin, blond wood, patchouli and St. John's wort. Spirits are in tubes of 50 and 100 ml. "1 Million» was released in August 2008.

In addition, in 2010 there was a new perfume «Lady Million». This tube is 200 ml, was released this spring on Father's Day in France. The bottle was created by Paco Rabanne in the form of gold bullion and won against the background of the male scent of its size.

Since 2005, the position of creative director of fashion house Paco Rabanne, Patrick Robinson performs. He continues the tradition of the founder of the brand, creating clothes, accessories, perfumes and ornaments that reflect the emotions pet brand around the world. The success of each collection, it is to retain its eccentricity and place on the podium, where fresh ideas are always coming in. At Paco Rabanne is always a lot of fans!

Get all the famous brand perfumes «Paco Rabanne» and enjoy its fragrance, along with my friends!

date10 Oct
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Paco Rabanne 1 Million

Paco Rabanne 1 Million

Sometimes, we use perfumes and do not know about the man who created this brand! Because the first thing that interests us – fragrance … But the man who created a perfume Paco Rabanne 1 Million, we know very well! It’s – Franco-Spanish fashion designer Francisco “Paco” Rabaneda Cuervo!

The peak of his fame became 1960. Then it is also called “a revolutionary in the fashion world.” He began his career with creating jewelry for the brand Givenchy, Dior and Balenciaga. He opened his own fashion house in 1966. In his collections, he worked with unconventional materials: metal, paper and plastic.

His first came to light perfume for women called «CALANDRE» in 1969. After that, he created a number of other aromas, very new and not similar to each other: «Paco Rabanne Pour Homme» in 1973 (the first scent of aromatic fern), «Sport» in 1986 (scent of lemon with a sharp taste), “XS »in 1993 for both men (the smell of the wood to emphasize masculine strength and virility) … and women in 1994. Spirits «Paco» with the smell of greens and herbs were produced in 1996, expressing the youth movement and excitement.

date10 Oct
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Kanye West

Kanye West

Kanye West debuted his womens wear collection in Paris Saturday, in front of an audience that included the designers Azzedine Alaia, Joseph Altuzarra, Alexander Wang, Dean and Dan Caten, Olivier Theyskens, Jeremy Scott, and Mary-Kate and Ashley Olsen, plus Anna Wintour.

During his after-party that evening at Club Silencio, West grabbed the microphone to make the following speech: “Thank you for anybody that didn’t believe, because they motivated us to break our boundaries. We don’t know what the reviews will be, we don’t know what they will say, but I got a chance to go to Italy and feel those fabrics. I begged Louis Vuitton to let me do more shoes after my shoes sold out in two weeks, and they did not. I begged Nike, I begged this company to let me do it. And I took out motherf*cking loans to get the best models, to get the best designers, to get the best venue. I gave you everything that I had.”

He continued: “This is my first collection. Please be easy. Please give me a chance to grow. This is not some celebrity sh*t. I don’t f*ck with celebrities. I f*ck with the creatives in this room, the amazing people who spend every day of their life trying to make the world a more beautiful place. The amount of people that tried to get me a celebrity f*cking deal. They said, ‘You need to do boot-cut jeans, or you won’t sell.’ Shut the f*ck up ! Or Hedi Slimane in the motherf*cking Mercer, sitting with me, saying, ‘Stop giving them your ideas, Kanye. Do your own thing.’ Hedi Slimane! To feel so frustrated. And I thank anybody who came to this party, everybody who supported, everybody who believed, because people thought it was a joke, and maybe people still do, but I can only grow from this point.”

The reviews came in later, and there were some criticisms. Suzy Menkes noted: “Mr. West followed the sexual energy of the Balmain style, with well-made clothes in fine fabrics. But a celebrity tag and a lively audience filled with music-business friends, does not cut it in Paris.” The New York Times:“There was one good-looking pair of color-blocked pants in blue and coral, but it was obvious that most of the clothes suffered from a poor fit.” And from The Wall Street Journal: “A vast quantity of luxury materials can’t blind people to a lack of creative marksmanship.”

date10 Oct
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