“We are so supportive of anything to do with fashion,” said Tucker, who noted that part of their mission is to promote a barrage of St. Louis fashion events. “But anyone coming in with a fashion week brand is someone capitalizing on what we have done to create fashion week. I hate to say it, but it’s true.”
The co-founder of Missouri Fashion Week, Cillah Hall, disagrees. Hall owns Xanadu Public Relations in St. Louis. She met with Tucker recently and says she was shocked that they couldn’t come to an agreement. St. Louis is big enough for two fashion weeks, Hall said, and she feels that the competition will serve them both well. She is adamant about starting something new; Hall declined a conciliatory offer from Tucker to take a leadership position with St. Louis Fashion Week instead.
The inaugural Missouri Fashion Week is scheduled for Aug. 21-24. Meanwhile St. Louis Fashion Week, which just finished its spring season last week, will light up the runways again in late September.
“We didn’t want to impede on Alive’s fashion week,” Hall said. “But when you’re a magazine doing a fashion week, you’re driven more by revenue. At the end of the day, advertisers influence what’s on the runway, and there can be a lot of compromises.”