Unbreakable by Khloé and Lamar, a unisex fragrance, has notes of nutmeg, bergamot, orange, geranium, jasmine, dark chocolate, cedarwood, amber, sandalwood and musk. The clear glass bottle is emblazoned with the fragrance’s name and a graphic inspired by a tattoo the couple shares of their first initials, and contains an architectural conical cap. A 3.4-oz. eau de toilette spray for $45 and a 1-oz. spray for $30,which launched in Perfumania stores in February, will by yearend be available in about 2,500 doors.
Zellner noted that Lighthouse did a 1,000-piece limited edition run of the scent Kim Kardashian Love this summer. Numbered 1 to 1,000, the first 200 were given as gifts to guests at Kim’s August wedding to New Jersey Nets forward Kris Humphries; the remainder sold out on the brand’s Web site in a week, said Zellner. The $100 scent opens with top notes of sparkling red currant, pink freesia and star jasmine; has a heart of French mimosa, rare Egyptian tuberose and rose absolute orpur, and a drydown of sensual musk, creamy sandalwood, and orris butter.
Zellner noted that while Kim Kardashian and Khloé have overlapping fan bases with similar consumers buying both scents, “Lamar brings in a whole other audience — men and NBA fans — which expands the base. And we’re finding that some of the new consumers buying Khloé and Lamar’s fragrance are also buying Kim Kardashian scents.”
And, he added, “Kim Kardashian is the type of brand that can afford to be everywhere — we’re not concerned about overexposure.”